Do I know you? 
Seriously, I knew someone who had been embarrassed by people complaining about the "stink" of the gas he passed. He wound up in the emergency room after, point first, shoving a "pine tree" car air freshener up his butt.
No one spoke of it within his hearing so I'm sure he thought it was all behind him. However, he was the butt of the joke behind his back, the reason I heard about it.