And notice at alienware that they also charge $500 for a stick of ram added to their "Area 51" model and call it a "Custom". BAH!!!
Get the lowest quote for a performance system and take it took your local computer specialist builder or a competent enthusiast and see if they can build a better system for near the same money. Chances are, they will succeed and you get the benefit.
The other route is D.I.Y. and requires a lot of research to match a system up properly. The advantage here is self satisfaction and understanding of your hardware. Another benefit is getting the best computer system your money can buy.
I just built a system for $1150 then rang a specialist builder who quoted $4000 for a similar spec. machine.
(but he was gonna put water cooling on it and paint the case purple
)
I always look for the latest motherboards when I design a new system, it is the kingpost of every system and if you have a mediocre motherboard/chipset it will never perform as good as a decent platform. So, when buying a system, research the mainboard and see if it's up to scratch, if it is........ chances are the rest of the system will be of similar high spec, as the builder has planned ahead.
Mainboard: Asus P5K-Premium, CPU=Intel E6850 @ x8x450fsb 3.6ghz, RAM: 4gb PC8500 Team Dark, Video: NV8800GT, HDD: 2x1Tb Samsung F3 RAID-0 + 1Tb F3, PSU: Antec 550 Basiq, OS: Win7x64, Display: 24" WS LCD