I like it.
Just as with United, Air Canada has reverted to a kind of retro looking, subtle color scheme - lightyears away from the screaming Jazz liveries 

What have you guys got against Celine Dion?  I happen to LIKE Celine Dion! 

Your link doesn't work for me Iroquois but being a simple Brit I can't understand what this is all about. I can only assume that Celine Dion is not the most popular recording artist in your country. Maybe it's a political thing. I'm not her greatest fan but always thought she's more talented than a lot of other singers. She's also an internationally famous Canadian artist. Come to think of it I couldn't name any others offhand. If I hear her singing or if someone mentions her name I immediately think of Canada. I can't think of anyone more suitable to advertise your national airline.

Shania Twain!

Her song UP! would have made a great promo for the airline.

Celine can go back to her Vegas show until that ends and then back home to Switzerland. She won't be missed outside of La Belle Provence.

They could have gone with Don Cherry...beauty!

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Very well put!

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LoL!

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Yuk,hell no...


Like Hagar said, Celine would be the best berson to promote AC. As long as she doesn't sing...

Why AC why?!  And good point there, Silver Fox.  The whole disaster soundtrack -> airline promoter/ambassador just does not gel.  I would go with Rush, or Leslie Nielsen, as mentioned. (I just found out that he's from the same city as me! I had no idea1)

Personally, I think Air Canada should have known better and steered right away from her.  That whole Bryan Adams/Celine stereotype sucks.   

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This might be so but I understand that Air Canada is based in Montreal. This has nothing to do with me but I was simply curious about the obviously strong feelings against the "most popular Canadian recording artist" (your words, not mine), not only in Canada but all over the world. As I said, this is obviously a matter of internal politics & unfortunately I know very little about Canada. It really depends what market this advertising is aimed at. Air Canada is an international airline so I imagine they need to compete with other successful national carriers. I DO know that Celine Dion is Canadian (the same goes for Bryan Adams) but I've never heard of most of the other personalities mentioned in this thread. I'm sorry but until recently I never realised that the stars I am familar with, like Shania Twain, Leslie Neilsen & even Pam Anderson are Canadians.

I've been reading a little of the history behind all this & hope it succeeds. I often wonder if the vast expense involved in giving companies a new image would be better spent elsewhere. They never seem to mention the expense involved in changing it all back again if it doesn't work out as happened with BA & more recently our own Royal Mail. What genius dreamed up the name Consignia for goodness sake? ???

See, now you have no idea what I'm going on about. 8) I'll bow out now & let you chaps get on with it.

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That's a perfect description of Air Canada and the senior management!

Pam Anderson would make a great spokesperson.

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Maybe not. She's jumped onto the animal rights band waggon. She might be afraid of birds getting sucked into the engines. (I just thought of something really rude to say.)