I don't have an idea what am I doing wrong.......
I have a beautiful shot of the Lavi's tale, and I thought, hey, this can be a good photoreal texture for me.
In Gmax, I picked the tail, add him UVW map, selected the file, moved it with the cursor to the part, and nothing happened. when I opened the material editor, and pressed the Pick botton, and with is the tail. in a small window inside the material editor, there was a round ball with the tail picture on it. I guess that's means it did applied the texture, but I couldn't see the picture on the tail.
Should I add more details? please try to give me couple of directions. I am totally hopeless

no, it didn't helped. I knew that I need to click on that box, and so I did. It's another problem, but thanks for trying
What alse could it be?