I don't mind admitting that I remember it too. I was 19 in 1962.
'Love Me Do' wasn't a big hit & I didn't care for the Beatles at the time. I would later become one of their biggest fans.
Webb wrote on Oct 5
th, 2012 at 3:35pm:
50 years ago today (when Olivia Newton John was 14) EMI Parlophone released The Beatles' first single, Love Me Do.
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The sleeve in your image is actually the US version released on the Tollie label on April 27, 1964.
http://thebeatles-collection.com/wordpress/author/zorkos/page/43/Until then 'Love Me Do' was only available in the US as an import.
In the 60s most British single records were sold in a plain paper sleeve with a hole in the centre through which you could read the label. Only EPs & LPs had outer sleeves with images on them. This is the original Parlophone sleeve of Love Me Do. It's recently been re-issued as a special very limited edition.
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